G.P–N · Design leader · London

Fearless design, beautifully executed.

Over three decades of craft, from the drawing board to platforms used by billions. Brave ideas, made real.

GoogleTwitterSpotify
Scroll
How I lead

Be the captain, not the pilot. A captain builds a crew that can sail without them, and keeps the ship on course. My job is to make brilliant people fearless, inspired and impactful.

Seven principles
  1. 01
    Set the headingRender the future. Show people where we're going before we get there.
  2. 02
    Trust the crewHire brilliant, passionate people. Set the bar, clear the path, get out of the way.
  3. 03
    Build a ship that sails without meGrow leaders, not dependants. The team should thrive when I'm not in the room.
  4. 04
    Keep the course, not the controlsSteer by intent, not instruction. Start at the end and sequence back.
  5. 05
    Say it straight, say it kindCandour in the work, kindness in the room. Never a surprise.
  6. 06
    Read the weatherSee the whole system. Adjust early and calmly, before the storm arrives.
  7. 07
    Lead from the deckDo, don't just say. I still get my hands dirty to show the quality I expect.
The privilege

Nobody is born a leader. I was lucky to learn from brilliant, generous people. Every team I've led has taught me something new, and I'm still learning every day.

What I believe
  1. 01

    Art asks a question. Design answers it.

  2. 02

    The science of design can be taught, but talent is innate. True talent knows when to break the pattern to give it soul.

  3. 03

    Refuse to confuse done with good.

  4. 04

    It's the no that defines the work, not the yes.

  5. 05

    Feedback should be timely, actionable and kind.

  6. 06

    Don't produce more methane than milk.

  7. 07

    Render the future. Show, don't tell.

  8. 08

    Start at the end and sequence back.

Values, and what I expect

One set of values. For me, and the teams I build.

  1. 01예의

    Courtesy. Professional and candid. Always kind, always cool.

  2. 02염치

    Integrity. Say what you'll do, do what you say.

  3. 03인내

    Perseverance. Never settle. Design excellence, every time.

  4. 04극기

    Self-control. Calm under pressure. Curious under fire.

  5. 05백절불굴

    Indomitable spirit. The relentless pursuit of mastery.

Fearless design, beautifully executed.

// Connecthello@giles.me
// Local time 00:00