LIGHTBOX

Client

Lightbox  //  Creative Director / Brand & Product Designer

Role

As the creative director it was my solely responsibility for designing the brand, all marketing materials and the Lightbox product itself. 

Challenge

I believe photos are meaningful. They’re snapshots of moments that make you smile and represent memories you want to keep and share.

Solution

The Lightbox app was designed to be a beautiful way to capture memories and start a photo journal. Automatically organizing photos into a timeline displayed as visual postcards. They could be kept private or selectively shared with friends, family, or the Lightbox community. Sharing the story with the world was made easy with a public photo journal. Through the Lightbox community users could explore content, find and follow other Lightbox users or categories of interest such as art and fashion. 

Outcome

Within a year we had built and launched a successful application and social sharing site used by millions of users worldwide. Acquired by Facebook in 2012

Press

Lightbox, the beautifully designed social app for Android... Techcrunch

Lightbox stands above other photo-sharing apps of it's ilk simply because of its creativity and innovation. It also pushes the envelope a bit when it comes to what can be done with Android app design...  Appolicious

Lightbox is a beautifully designed new Android application...  ReadWriteWeb

The app itself is fantastic, and the newly-released curation makes it dead simple to get a great-lloking phto blog in minutes...  The Next Web

Awards

PC World 100 best products of 2011.

Lightbox was designed for photography enthusiasts. Providing a state of the art camera app, with a full range of editing features and filters. End-users could build their followers by posting images within categories (think Instagram stories but years ahead).

Unlike its competitors (at the time), Lightbox had a ubiquitous online website. Users could enjoy their photo wall, enjoy, edit and share their images on the larger screen and benefit from unique features like our fullscreen photowall and category presentations. As we preserved the original format of the images in high resolution we also enabled uploading via the website. This feature helped set a quality bar for the images that the users embraced but also freed them to use their DSLRs when capturing their photos. It also meant they could digitize their entire photo album easily.